Monday, November 7, 2016

Magic Crayons, Magic ng Pasko: First Part of GMA's Christmas Campaign

My mom always tells us that Christmas is more fun and meaningful when you celebrate it with children. And I do agree with her. There is a certain happiness watching kids opening their presents and seeing their eyes sparkle with joy.

And for this year, GMA Network has come up with a new kind of Christmas campaign that speaks directly to the heart of celebrating Christmas, the Filipino way.


Family is a very important aspect of our lives as a society. As much as possible, we spend it with our loved ones. With the onset of video calls, it makes things easier for us to do that especially when we are far away from our families.

I do admire GMA's creative use of 3D Animation to show the Magic of Christmas. And another great thing about this, is that the animation is made locally. 

There will be 3 instalments to the overall story with the first part shown tonight. 

Magic Crayons-Magic ng Pasko shows a young girl bringing life to her drawings by way of a box of magical crayons. The last drawing that she made was of her father. Just by looking at that scene, we can assume that he is not with them. This story pierces our heart since we all have loved ones living apart from us. 

I truly can't wait for the continuation of the story. The rest of the installments will be shown in the following weeks. Watch out for those.

Believe in the Power of Christmas. Maniwala sa Magic ng Pasko.


The People behind the Magic

GMA’s Program Support Department headed by Regie Bautista (First Vice President), Dino Garcia (Assistant Vice President), Hasmin Marable (Assistant Vice President), BJ Camaya (Associate Creative Director), Catherine Ko (Project Manager), Nicolle Castillo (Writer), and Juan Javier,  Reybert Ramos, Laqy Laqueo (Artists).

GMA’s Post Production Department composed of Edward Achacoso (First Vice President), Paul Ticzon (Vice President and Head of Operations), and April Canasa-Angeles (Senior Manager, Video Graphics Section).

The theme song of this year’s Christmas campaign is sung by Julie Anne San Jose with lyrics written by BJ Camaya and Nicolle Castillo and music composed by Len Calvo and Ann Figueroa.




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